Be alignd: digital transformation
Reaching more practitioners through targeted program paths.
ROLE
UX/UI Researcher
Product Manager
year
2024
project duration
In Progress
Be Alignd is a wellness business specializing in advanced therapeutic techniques and educational courses aimed at individuals who have lost their spark, are injured, burnt-out, or stuck in a rut.
Currently, Be Alignd’s marketing efforts rely heavily on word-of-mouth referrals from students and an ambassador bonus program, with mixed results from Facebook ads and a lack of systematic tracking for digital engagement and course sales.
This project seeks to enhance Be Alignd’s digital presence, including its website and social media channels, with the goal of increasing course enrollments and workshop bookings, ultimately driving revenue growth for the organization.
Currently brewing……